About us
Our Story
We built Pawlity because we were tired of watching dogs suffer from things that were fixable.
Not managed. Not suppressed for a few weeks. Actually fixed.
How it started
Alban, Founder of Pawlity
I grew up with dogs. Not as pets — as family. My Belgian Malinois was with me through everything. And watching him slowly deteriorate was one of the most helpless feelings I've ever had.
The scratching. The ear infections. The vet visits that ended the same way every time: a prescription, a shampoo, and a quiet suggestion to "manage expectations." Apoquel helped for a while. Then it stopped. The cortisone had side effects nobody warned me about. Nobody ever explained why it kept coming back.
So I started digging. I read studies on skin barrier function, collagen loss, histamine pathways. And I found something that none of the vets, none of the supplements, none of the products I'd tried had ever addressed: the skin barrier itself was broken. Not inflamed. Not allergic. Structurally broken. And nobody was trying to fix the structure.
That's why I built Pawlity.
"Every product I found was designed to silence the itch. Not one was designed to rebuild what was causing it. I couldn't find what I needed — so I built it."
— Alban, Founder of Pawlity
By the numbers
Dogs who found relief when nothing else worked
What we stand for
The Pawlity standard
Mechanism first
We don't add ingredients to impress. Every component in our formula exists to serve the barrier-rebuild mechanism. If it doesn't contribute, it's not in the bottle.
Honest about timelines
Rebuilding a skin barrier takes 6–8 weeks. We'll never tell you otherwise. Week 2–3 you'll notice the first changes. Week 6–8 is when the real difference shows. We built the product around that reality.
No dependency. Ever.
Apoquel stops working when you stop giving it. Pawlity rebuilds something that stays rebuilt. The goal is a dog that no longer needs daily intervention — not one that does.
Our promise to you
What you can hold us to
We know you've been burned before. You've spent money on things that worked for two weeks and then stopped. You've heard the word "chronic" and been told to accept it. We're asking you to give us 90 days — and we're putting our money behind that ask.
- 90-day money-back guarantee. If your dog doesn't improve, you pay nothing. No hoops, no questions.
- No hidden auto-renewals. Subscribe because you want to, not because you forgot to cancel.
- Vet-formulated, not marketing-formulated. The dosages are therapeutic, not cosmetic. There's a reason every ingredient has a specific mg listed.
- We'll never tell you to just manage it. That's not good enough for us, and it's not good enough for your dog.
Ready?
Your dog's skin barrier starts rebuilding today.
Try it risk-free for 90 days. No results, no charge. No questions.
Try Pawlity Risk-Free →